Choice assicura $7.1M Series A per espandere il suo sistema operativo per la ristorazione in Europa

Prague-based SaaS platform Choice has secured $7.1 million in Series A funding to fuel its expansion across Europe, marking a significant step in providing an integrated operating system for restaurants. This investment underscores the growing demand for comprehensive digital solutions that streamline operations and enhance customer engagement within the European hospitality sector. The company's success highlights a trend towards consolidating fragmented digital tools into a unified platform, offering restaurateurs greater control and efficiency. Choice offers an all-in-one solution encompassing website building, commission-free ordering, QR payment and menu systems, reservation management, and marketplace integrations. This integrated approach consolidates customer data into a single admin panel, simplifying management and reducing reliance on multiple standalone services. The platform currently serves over 30,000 registered restaurants across nine Central and Eastern European markets, processing over 1.5 million orders monthly, with plans to target €500 million in monthly turnover within the next four years. The fresh capital will be instrumental in expanding Choice’s reach into new European markets, including Portugal, Spain, and Italy, with future phases targeting France, Germany, and the Netherlands. This expansion strategy emphasizes localization and building strong local sales teams, leveraging AI-driven product innovation to adapt to diverse market needs. The investment also aims to enhance product development, particularly AI-integrated modules, further solidifying Choice's position as a competitive European alternative in the restaurant tech landscape.