The Oberlo veterans taking on Europe’s restaurant supply chain raise €20M

Lithuanian food marketplace Saltz has secured a significant €20 million Series A funding round, signaling a major push to digitalize the European restaurant supply chain. This substantial investment, backed by the European Bank for Reconstruction and Development (EBRD) and other notable investors, underscores the growing demand for streamlined and efficient B2B commerce in the food sector. The initiative aims to modernize how restaurants source ingredients across the continent, addressing long-standing inefficiencies. The funding will empower Saltz to expand its digital platform, which connects restaurants directly with food suppliers. This technology-driven approach promises to reduce intermediaries, enhance transparency, and potentially lower costs for businesses. By leveraging digital solutions, Saltz intends to create a more robust and responsive supply network, benefiting both restaurateurs and producers in an increasingly competitive market. This development is particularly relevant for European digital sovereignty, offering an alternative to traditional, often fragmented, supply chain models. By fostering a homegrown, digitalized ecosystem, Saltz contributes to building a more resilient and independent European tech landscape within a critical industry. The success of such ventures is key to strengthening the region's digital infrastructure and reducing reliance on external solutions.