B2B sales lose 65% of time to admin – Sweden’s Spiich Labs raises €600k to automate it
Spiich Labs, a Swedish startup, secured €600,000 in a pre-Seed funding round to automate administrative tasks for B2B sales teams. This investment underscores a broader trend in Europe toward leveraging AI to streamline sales operations and enhance productivity. The company's agent-first AI assistant aims to eliminate over eight hours of weekly administrative work, freeing up sales representatives to focus on core activities like relationship building and closing deals. The funding round was led by Ampli Ventures, with participation from notable investors, including founders of Lovable, Tandem Health, Neo4j, Creandum, and OpenAI's head of startups. Spiich's platform integrates with tools like HubSpot, Attio, and Google Workspace, allowing sales reps to update CRM records through voice or text commands. It also generates meeting briefs and drafts personalized follow-ups, enhancing efficiency. This development aligns with a growing wave of European startups focused on AI-driven sales solutions, including Bizzy, TODAY, and Genial, which together represent roughly €7 million in disclosed funding in 2025. By automating tasks like CRM updates and meeting preparation, Spiich Labs targets the 65% of sales time spent on non-selling activities. This approach reflects a shift toward rebuilding B2B software for AI-native workflows, rather than retrofitting existing systems. Spiich Labs plans to use the funding to expand CRM integrations, enhance proactive intelligence features, and scale its operations to reach 2,000 sales professionals by the end of 2026. The company is now onboarding global customers, specifically targeting B2B SaaS teams with 20 to 200 representatives, aiming to transform sales workflows.
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