Having set a Dragons’ Den record, London’s yuv attracts €10 million to accelerate salon-focused tech
London-based beauty tech firm yuv has secured €10 million in Series A funding, marking a significant investment in salon-focused technology. The funding round, led by Nineyards Equity, will fuel yuv's expansion in the UK and its planned entry into the U.S. market in 2026. This investment highlights growing interest in digital solutions for the beauty and wellness sector, particularly those with a European focus. yuv's platform combines hardware, AI-powered software, and refillable packaging to transform professional hair coloring. The company's flagship product, the yuv Lab, is a smart dispensing system using refillable cartridges and app-based controls. It replaces single-use tubes, potentially reducing waste while offering precise and customizable formulations. This approach targets salons and freelance hairstylists, with a subscription model in the works. The investment reflects a trend of digital transformation in the beauty industry, with yuv aiming to cut costs and streamline salon operations. This is significant because it provides a European alternative to US big tech offerings in the space. The funding will support yuv's plans to scale its platform, capitalize on the growth of the global salon hair care services market, and expand internationally. The raise follows yuv's record-breaking appearance on Dragons’ Den in October 2025, where it secured €572,000 in funding at a valuation of €28 million.
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