Dataroid raises $6.6M to scale its analytics platform worldwide
Istanbul-based Dataroid has secured $6.6 million in a pre-Series A funding round, led by the FinAI Venture Capital Fund, to scale its digital analytics platform globally. The platform offers a comprehensive solution for measuring and analyzing customer interactions across digital channels, targeting medium and large enterprises. This investment underscores the growing demand for advanced analytics tools that can provide actionable insights for businesses in Europe and beyond, supporting digital transformation efforts. Dataroid's platform integrates customer data, behavioral analytics, and application performance monitoring into a unified system. It currently serves various sectors, including financial services, aviation, and retail. The company has already gained recognition as a leading digital analytics platform in the Middle East, with a net revenue retention rate of 127 percent. The new funding will support further development of AI-powered self-service analytics capabilities. The investment allows Dataroid to expand into new markets, strengthen its presence in EMEA and Europe, and enhance its AI-driven capabilities. Dataroid plans to embed AI agents within user dashboards to identify revenue opportunities and optimize digital experiences. These AI enhancements will enable predictive analytics, automated insights, and personalized recommendations, empowering financial institutions to improve conversion rates and customer lifetime value. Dataroid's focus on AI-driven analytics aligns with the European Union's push for digital sovereignty and data-driven innovation. This approach aims to reduce operational costs and improve the user experience across digital platforms. The platform's advancements underscore the potential for European tech companies to compete with global players in the digital analytics sector.
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