Scopely takes majority stake in Pixel Flow! at $1B valuation
Scopely, a global leader in mobile gaming, has acquired a majority stake in Istanbul-based Pixel Flow!, a studio founded in late 2025. This acquisition signifies a major unicorn success story for Türkiye's burgeoning tech scene, highlighting the increasing international recognition of European digital enterprises. The deal, based on a multi-year performance agreement, reportedly values Pixel Flow! at over $1 billion, underscoring the significant growth potential of innovative European gaming studios. Pixel Flow!'s flagship title, Pixel Flow!, launched in late 2025, has rapidly achieved remarkable success. The hybrid-casual puzzle game, distinguished by its unique mechanics and effective monetization strategy combining in-app purchases and advertising, has garnered over 10 million players. Critically, it has consistently ranked among the top 20 highest-grossing mobile games in the United States over the past twelve months, a rare feat for a casual title. This partnership is poised to benefit both companies significantly, aligning with Scopely's strategy of investing in high-performing global studios and reinforcing Türkiye's standing as a vital game development hub in the EMEA region. The approximately 20-person Pixel Flow! team will continue to operate from Istanbul, maintaining creative independence while leveraging Scopely's global scaling expertise. This transaction is a testament to the expanding influence of the Turkish gaming industry on the global digital landscape.
Curated and translated by Europe Digital for our multilingual European audience.
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