Ireland investigates X over Grok AI ‘nudification’ debacle
Ireland's Data Protection Commission (DPC) has launched an inquiry into X (formerly Twitter) regarding its new AI chatbot, Grok. This investigation centers on whether the social media platform adhered to the General Data Protection Regulation (GDPR) when rolling out the AI feature. The move signifies a critical juncture in the enforcement of European data privacy laws against major global tech platforms, particularly concerning novel AI deployments. The DPC's primary concern is the alleged "nudification" of Grok's output, suggesting potential issues with content moderation and the use of personal data in training the AI model. While specific details of the data processing remain under review, the inquiry will scrutinize X's compliance with GDPR articles pertaining to lawful processing and user consent. This probe highlights the DPC's active role in safeguarding individual privacy in the rapidly evolving landscape of artificial intelligence. This investigation directly impacts X and its users by potentially leading to stringent regulatory actions, including substantial fines, if violations are found. Broader implications extend to other tech companies developing and deploying AI tools within the EU, as the DPC's findings could set a precedent for how AI-driven services must align with existing data protection frameworks. The outcome will underscore the EU's commitment to ensuring AI technologies respect fundamental privacy rights.
Curated and translated by Europe Digital for our multilingual European audience.
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