Casper Ruud and Magnus Carlsen back SportAI as it secures €2.6 million for its AI performance insights
Oslo-based SportAI, a B2B sports technology firm, has secured €2.6 million in funding, demonstrating continued investment momentum in European sports tech. The company uses AI for video analysis to provide professional-level performance insights to athletes and coaches. This funding round signifies growing interest in AI-driven tools within the sports industry, promoting data-driven coaching methods. The funding round saw participation from the Norwegian investment fund Altitude Capital and tennis star Casper Ruud. Endre Holen, former Head of McKinsey's Global Tech & Media sector, also joined SportAI as Chairman. The company plans to use the investment to scale its global rollout and expand technical development. This investment impacts athletes and coaches by providing greater access to advanced performance analysis. The broader implication is a democratization of elite-level training insights, as AI makes sophisticated analysis more accessible. Similar startups across Europe have also recently secured funding, totaling roughly €23.45 million in investment for sports and performance analytics technologies. The AI in sports market is projected to reach €24.4 billion ($28.2 billion) by 2030, showing significant growth potential. SportAI, with its recent funding, is positioned to become a prominent player in the European market for AI-powered sports solutions.
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