Irish sales planning and intelligence platform Lative raises $7.5m
Irish sales planning and intelligence platform Lative has secured $7.5 million in funding, a move that signals growing investor confidence in European tech solutions. This investment will enable Lative to accelerate its product development roadmap and broaden its market reach, strengthening its position in the competitive sales intelligence sector. The company's expansion highlights the increasing demand for sophisticated, data-driven tools within the European business landscape. The raised funds will be directly allocated to two key areas: product enhancement and go-to-market strategies. While the specific product improvements remain undisclosed, the funding suggests investments in features designed to refine sales planning capabilities and enhance the platform's overall user experience. This strategic investment underscores the importance of intelligent data analytics in empowering sales teams across diverse industries, from fintech to SaaS. This funding round will likely affect software companies and digital platforms targeting sales teams. By improving Lative's market presence, the company is poised to become a valuable tool for these types of companies. This focus on European expansion could signal a shift toward localized digital solutions, supporting the drive for digital sovereignty within the EU.
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