UK government adviser and military commander land €12 million to scale Electric Twin’s synthetic audience platform
London-based AI platform Electric Twin has secured €12 million in funding to accelerate its global expansion and further develop its synthetic audience modeling technology. This significant investment underscores a burgeoning trend in European AI, particularly in the realm of simulating human behavior for business intelligence and decision-making. The funding round, led by Atomico with participation from prominent angel investors and venture capital firms, signals strong investor confidence in the potential of AI-driven insights to revolutionize market research. Electric Twin utilizes AI and machine learning to create synthetic audiences that accurately model real-world human thinking and behavior, enabling organizations to gain deeper, more cost-effective customer understanding. This innovative approach addresses a critical need for businesses to make more informed decisions with incomplete information, as highlighted by the company's founders. The platform aims to provide leaders with the ability to instantly engage with, query, and predict audience responses, thereby enhancing strategic planning and execution. The substantial funding for Electric Twin places it at the forefront of a wave of European startups attracting significant capital for AI-powered consumer insights and behavioral simulation. Over €30 million has been invested in similar ventures across Europe in 2025, including Artificial Societies, Experial, Propane, GetWhy, and Trendtracker. This collective investment highlights Europe's growing capacity and ambition in developing advanced AI solutions, fostering a competitive landscape for digital innovation and strategic intelligence.
Curated and translated by Europe Digital for our multilingual European audience.
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