Soundtrack amplifies music-for-business market consolidation, acquires UK’s Ambie and Belgium’s Tunify

Soundtrack Technologies, a prominent European background music platform, has significantly expanded its market presence through the strategic acquisition of UK-based Ambie and Belgium-based Tunify. This move consolidates Soundtrack's position in the music-for-business sector, reinforcing its European operational footprint by establishing commercial and operational teams across the UK and Benelux regions. The acquisitions are a key step in Soundtrack's broader M&A strategy aimed at consolidating a fragmented industry and preparing for further expansion into legal music streaming services for various commercial sectors. The integration of Ambie and Tunify brings substantial customer bases and localized expertise into the Soundtrack family, alongside existing teams in Stockholm and the US. Tunify, a spin-off from the University of Leuven, specifically caters to the Belgian and Dutch markets, while Ambie serves international clients within the hospitality sector. This dual acquisition allows Soundtrack to maintain a global scale in rights management and streaming reliability while ensuring hyper-localised curation and service delivery, aligning with the company's philosophy of "local focus and global scale." Soundtrack's platform boasts a vast catalogue exceeding 125 million tracks and serves over 100,000 subscribers. Its offerings include advanced features such as multi-location playlist control, remote management tools, built-in licensing compliance, and AI-driven music scheduling, further enhanced by the recent launch of an industry-first AI Playlist Generator. The company's strategy not only involves market consolidation but also a commitment to upholding regional mandates, addressing potential business practice discrepancies.