Meta commits to give EU users choice on personalised ads under DMA
Meta has committed to offering European Union users a choice regarding personalized advertising on Facebook and Instagram, a move designed to comply with the Digital Markets Act (DMA). This undertaking by Meta is a significant step towards aligning its services with the DMA's goals of fostering a fairer and more competitive digital market within the EU. The commitment underscores the growing influence of European digital regulations on global tech companies. The European Commission acknowledges Meta's plan to provide EU users with an alternative version of Facebook and Instagram that will display fewer personalized ads. This change will allow users to choose between a fully personalized experience and a less tailored version. The DMA aims to ensure large online platforms offer more choices to consumers and prevent them from leveraging their market power unfairly. This shift will directly impact millions of EU citizens who use Facebook and Instagram, granting them greater control over their data and online experiences. It also has broader implications for how other tech companies will adapt to the DMA and similar regulations worldwide. This move by Meta sets a precedent for how digital platforms will navigate the evolving landscape of digital policy. The DMA is a key element of the EU's digital strategy, aiming to create a safer and more competitive digital space. With this commitment, Meta is responding to the EU's proactive approach to regulating digital markets. This development signals a continued focus on digital sovereignty and consumer rights within the European Union.
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