Commission publishes Code of Practice on marking and labelling AI-generated content
The European Commission has finalized its Code of Practice on marking and labelling AI-generated content, a pivotal step in bolstering transparency within the burgeoning AI landscape. This voluntary framework aims to equip providers and deployers of generative AI systems with practical measures to adhere to the AI Act's disclosure requirements. Its significance lies in preemptively addressing the challenges posed by synthetic media and interactive AI systems, fostering trust and mitigating misinformation. Effective from August 2, 2026, the AI Act mandates clear labelling for specific AI-generated or manipulated content, notably deepfakes and text published on matters of public interest. Furthermore, users interacting with AI systems like chatbots must be informed of their AI nature. This initiative provides a concrete mechanism for implementing these transparency obligations, thereby empowering individuals to distinguish between authentic and AI-influenced content and reducing the potential for deception. The Code of Practice directly impacts developers, platforms, and end-users across Europe, influencing how digital content is created, disseminated, and consumed. By promoting responsible AI deployment, it aligns with the EU's broader digital strategy, emphasizing user protection and promoting a more trustworthy digital environment. The Commission has also released accompanying EU Icons for labelling AI-generated content, offering visual cues to enhance recognition.
Curated and translated by Europe Digital for our multilingual European audience.
Why this matters for European digital sovereignty
This voluntary Code of Practice, directly aligned with the EU's AI Act, guides European providers and deployers in marking AI-generated content to enhance transparency and user trust. The initiative directly impacts developers, platforms, and end-users across Europe, influencing content creation, dissemination, and consumption. It supports the EU's digital strategy of user protection and fostering a trustworthy digital environment.
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