EU broadcasters urge tighter rules on Big Tech’s control for Smart TV

European broadcasters are intensifying their advocacy for stricter regulation of major technology platforms, particularly concerning their influence over smart TV operating systems and virtual assistant services. The Association of Commercial Television and Video on Demand Services in Europe (ACT) has formally requested that the European Commission classify these platforms as 'gatekeepers' under the Digital Markets Act (DMA). This move aims to curb the escalating market dominance of Big Tech companies in the connected entertainment landscape. The ACT's petition specifically targets the control these large tech firms exert over app stores, content recommendation algorithms, and default settings within smart TV ecosystems. By designating these services as gatekeepers, the EU would impose specific obligations on companies, preventing them from unfairly favoring their own services or hindering third-party access and competition. This regulatory action is designed to foster a more open and competitive digital environment, allowing European content providers greater visibility and reach. The implications of this push are significant for both consumers and European media companies. Broadcasters fear that the current power dynamic disadvantages them, limiting their ability to connect directly with audiences and monetize their content effectively. Granting gatekeeper status could level the playing field, promoting diverse content offerings and potentially leading to more consumer choice and innovative services beyond those offered by a few dominant tech giants. The European Commission's consideration of this request underscores the ongoing debate about digital sovereignty and the need to ensure a fair market for all players in the digital economy.