eBay, H&M and Louis Vuitton partner with newly minted French unicorn Brevo as it secures €500 million

Paris-based customer engagement software company Brevo has secured a substantial €500 million in its latest funding round, achieving unicorn status and accelerating its growth strategy. The investment underscores the increasing investor interest in the European CRM and customer engagement sector, highlighting the potential for European companies to compete with US-based tech giants. This significant funding will enable Brevo to further develop its platform, particularly in the area of AI-driven customer relationship management. The funding round saw participation from investors including General Atlantic and Oakley Capital, joining existing shareholders such as Bpifrance and Bridgepoint. With this new investment, Brevo plans to accelerate its product roadmap, leveraging AI capabilities, and strengthen operational excellence. This includes expanding into the US market and pursuing mergers and acquisitions. Brevo's customer platform, which offers a unified view of the customer journey, serves over 600,000 businesses globally. This investment impacts the broader European tech landscape, as Brevo aims to become a leading global CRM provider. The funding signals the increasing confidence in European tech companies, particularly those focused on AI and customer engagement. Moreover, this investment highlights the potential for European companies to build globally competitive platforms. Brevo aims to reach one billion Euros in annual revenue by 2030, reinforcing its ambitions. Brevo's success follows several other European CRM startups securing funding, including Ascendx Cloud, Attio, Spiich Labs, and Donna, demonstrating the dynamism of the sector. The focus on AI-driven sales and CRM tools reflects a broader trend in the tech industry. This funding round sets Brevo apart, positioning it as a frontrunner in the European market.