Mikael da Costa, founder and CEO of WP SEO AI, joins the EU-Startups Summit 2026!

**AI-Driven Search and Digital Sovereignty Take Center Stage at EU-Startups Summit 2026** The EU-Startups Summit 2026, set to convene in Malta, will feature a prominent keynote from Mikael da Costa, CEO of WP SEO AI, focusing on navigating the evolving landscape of search engine optimization in the age of artificial intelligence. This discussion is particularly relevant as European tech companies increasingly explore strategies for digital sovereignty, aiming to build robust domestic solutions in response to global platform dominance. The summit underscores a growing European ambition to foster innovation and self-reliance within the digital sphere, particularly in cutting-edge fields like AI. WP SEO AI, a bootstrapped startup that has rapidly achieved €12.5 million in ARR and amassed over 2,000 customers, exemplifies the potential of European innovation in AI-powered digital marketing. The company, with a team of over 170 employees and operations spanning Finland, the Netherlands, and Germany, offers generative engine optimisation and AI-driven SEO tools. Their success highlights a growing European capacity to compete with established international players by developing specialized, intelligent software solutions that address critical business needs. Da Costa's keynote, titled "How to win search in the modern AI era," will delve into the challenges posed by search engines increasingly providing direct answers, leading to a decline in traditional website traffic for many businesses. Drawing on extensive industry insights, the session will explore shifting search behaviors and offer actionable strategies for companies to adapt and maintain competitiveness. This focus on practical adaptation and innovation is crucial for European businesses aiming to secure their digital future and thrive amidst rapid technological advancements.
Curated and translated by Europe Digital for our multilingual European audience.
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