Meta’s tweaked ad experience gets EU nod after DMA penalty

Meta has received approval from the European Union for its modified advertising practices, following penalties under the Digital Markets Act (DMA). This development signifies a crucial step in the ongoing enforcement of the DMA, which aims to regulate large tech platforms. It also demonstrates how the EU is actively holding major tech companies accountable for their digital practices within the European market. The DMA targets "gatekeepers" like Meta and Apple, with the recent penalties representing the first enforcement actions under the regulation. These penalties resulted from investigations into how these companies manage user data and offer advertising services. The EU's approval of Meta's revised approach suggests that the tech giant has made the necessary adjustments to comply with the DMA's requirements for fair competition and user data protection. This approval affects all Meta users and highlights the DMA's broader implications for tech companies operating in Europe. The EU's actions impact the digital advertising landscape and set a precedent for other tech firms. As other companies adjust to new EU standards, it shows an EU determination to control and protect digital markets within its borders.