EU launches DSA probe into Shein over child-like sex dolls

The European Commission has initiated a formal investigation into the fast-fashion online retailer Shein under the Digital Services Act (DSA). This probe specifically targets Shein's systems and processes for identifying and removing illegal content, with a particular focus on the sale of products that could be deemed illegal or harmful within the EU market. The investigation underscores the DSA's role in holding large online platforms accountable for the content and products available through their services. The investigation centers on Shein's compliance with Article 35 of the DSA, which mandates that online platforms implement systems to flag, assess, and address illegal goods or services. While the specific nature of the "child-like sex dolls" has not been detailed, the Commission's scrutiny implies concerns about the platform's content moderation capabilities and its adherence to EU product safety and ethical standards. This move signals a more proactive enforcement approach by the EU regarding e-commerce platforms operating within its digital single market. This probe will affect Shein by potentially leading to significant penalties if violations are found, impacting its operations within the EU. Broader implications include setting a precedent for how other large online marketplaces are scrutinized under the DSA, particularly concerning the sale of sensitive or illegal items. It also highlights the EU's commitment to protecting consumers and upholding its legal framework in the rapidly evolving digital commerce landscape.