Tallinn-based Pickmybrain raises €1.8 million to build AI-powered “Digital Brains” for experts and celebrities

Estonian startup Pickmybrain has secured €1.8 million in pre-Seed funding to develop AI-powered "Digital Brains" for experts and public figures. This investment aims to fuel team expansion, market scaling, and product enhancement for the innovative platform, which offers a novel way for individuals to monetize their specialized knowledge. The development is significant as it taps into the growing trend of personalized AI and offers an alternative to broad, generic AI responses. The technology behind Pickmybrain involves training AI models on an expert's curated knowledge base, including interviews, articles, and recorded responses, ensuring unique personal insights. Users can interact with these digital brains for practical, on-demand guidance, with more complex queries routed directly to the expert. This approach addresses the challenge professionals face in widely sharing their expertise without succumbing to repetitive tasks or constant content creation, a model that gained traction with figures like Khaby Lame selling an AI twin for a substantial sum. Pickmybrain's platform aims to foster an "expert economy," shifting away from ad-driven models toward a utility-focused approach for monetizing knowledge. By enabling professionals to scale their expertise similarly to how content creators scale views, the company offers a distinct alternative to attention-based platforms. This positions Pickmybrain as a challenger to established digital models and supports the growing European focus on digital sovereignty and innovative tech solutions.