Paris-based Hoora raises €1.1 million to build the “TikTok for gaming” and reshape mobile game discovery
Paris-based Hoora has secured €1.1 million in funding to build a "TikTok for gaming" platform, aiming to revolutionize mobile game discovery. The app intends to blend social media engagement with instant gameplay, a move that could significantly impact how users find and interact with mobile games. This development highlights the ongoing innovation within the European gaming startup ecosystem. The fundraising round attracted investments from Kima Ventures, alongside experienced individuals such as Mathias Salanon and Nicolas Steegmann. Hoora's technology focuses on delivering a fast and frictionless experience, allowing games to launch instantly without the need for downloads. Currently, the app has achieved over 100,000 downloads since its launch in 2023. This approach targets a generation accustomed to rapid content consumption, potentially reshaping user behavior within the mobile gaming sector. The company intends to strengthen its presence within Europe before expanding to the US market. With the mobile gaming market exceeding $90 billion, Hoora's model of instant access to games represents a departure from traditional download models. The investment underscores a broader trend of activity in the European gaming sector, with other startups such as Ultra, VOYA Games, TILKI, and PlaySafe ID, securing funding. These investments show sustained investor confidence in the sector, encompassing production, platforms, and player protection, reinforcing the potential of innovative approaches to mobile gaming.
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