Lookiero Outfittery Group closes a €17M round to boost growth and reinforce its AI strategy
Lookiero Outfittery Group, a European online personal shopping company, has secured €17 million in a new funding round, signaling a significant investment in its future. This infusion of capital underscores the company's commitment to growth and its strategic focus on leveraging AI to enhance its personalized fashion services across Europe. The investment highlights the ongoing evolution of European tech companies in the digital retail space. The funding round saw participation from new investors, including Ekarpen Private Equity and the Spanish Society for Technological Transformation (SETT), with existing investors also contributing. Notably, SETT, an entity under Spain’s Ministry for Digital Transformation and the Civil Service, provided €7.25 million of the total investment. The company operates in 12 markets and combines its proprietary technology, including advanced personalization and recommendation models, with the expertise of personal shoppers. This investment will allow Lookiero Outfittery Group to improve profitability through merger-related synergies while introducing AI-driven features. The focus will be on improving personalization, demand forecasting, and supply planning, alongside continuing to emphasize the role of its personal shoppers. The move is expected to improve the customer experience across Europe, and is set to increase the efficiency of operations.
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