Adcities raises €3 million+ to scale its OOH AdTech after powering 25+ brand campaigns with the likes of Telefónica and Decathlon

Adcities, an AdTech company based in Spain, has secured over €3 million in seed funding to expand its digital out-of-home (OOH) advertising platform. This investment, led by Adara Ventures with participation from other European funds and business angels, highlights the growing interest in data-driven media technologies within Europe. The company aims to digitize and integrate OOH advertising into digital media plans, offering a more measurable and efficient approach for brands. Adcities' platform utilizes an AI-powered model called OMI (Outdoor Media Intelligence), which leverages geocontextual data to target audiences across a network of digital billboards, bus stations, and retail points. The platform provides real-time analytics to advertisers, allowing them to assess campaign effectiveness and understand consumer behavior. Since its founding in 2024, Adcities has already executed campaigns for over 25 major brands, including Telefónica and Decathlon, demonstrating the platform's ability to measure reach, asset performance, and store visits. This investment underscores the broader trend of digital transformation in advertising, with Adcities positioning itself as a bridge between brands, agencies, and publishers. The platform offers brands a more efficient and connected way to manage OOH campaigns, while providing publishers with access to new revenue streams. By integrating OOH into digital media plans, Adcities aims to offer a strong channel for attention, efficiency, and real impact on audiences. The company's approach addresses the historical limitations of traditional OOH advertising, which lacked the metrics and digital connectivity of online channels. As digital campaigns become saturated, Adcities is poised to capitalize on the sustained attention offered by outdoor media. The company's initiatives, such as its video-podcast AdLab, further strengthen its position in the advertising ecosystem.