F1 and NHL backers fuel Track Titan’s gaming-to-motorsport vision with €4.4 million

London-based Track Titan, an AI-powered platform for motorsport enthusiasts, has secured a €4.4 million seed round, signaling growing interest in AI-driven technologies within Europe. This investment, co-led by Partech and Game Changers Ventures, aims to expand its AI coaching platform, enhance product capabilities, and grow its global community of sim-racers and real-world drivers. The funding highlights the potential of AI in niche areas like motorsports, despite the broader focus on autonomous transport and industrial automation within the European AI landscape. Track Titan's platform, often described as the "Strava for motorsport," offers AI-driven coaching and insights to improve driving skills. The seed round included backing from key figures such as Alpine F1 co-owner Roger Ehrenberg and Stanley Cup-winning NHL star Colton Parayko. The company was founded by Max Teichert, a former gamer turned pro-racer, with the goal of democratizing access to professional racing insights for both virtual and real-world drivers. This investment impacts the growing market for AI-driven coaching tools and the European digital transformation in the automotive sector. The company stands out as an early mover in this specific segment, potentially influencing how AI is adopted in consumer performance platforms. With over 200,000 users already and a tenfold increase in ARR over the last two years, Track Titan is poised to capitalize on the massive global fanbase of racing enthusiasts, including over 190 million online gamers and 90 million hobbyist drivers.