Donna raises $4.8M to cut admin work and unlock real insights from field sales teams

Ghent-based AI assistant Donna has secured $4.8 million in fresh funding to enhance its field sales enablement platform and fuel its expansion. The investment round, led by Frontline Ventures, underscores the growing interest in AI-driven solutions to optimize sales operations. Donna aims to transform how field sales teams operate by automating administrative tasks and providing real-time insights. Donna, launched in 2023, functions as a multimodal, always-on AI assistant that anticipates the needs of field sales teams. The platform automates routine tasks, prepares reps with relevant information, and captures interactions, reducing admin time by up to 75%. It integrates with major CRM systems like Salesforce and Microsoft Dynamics 365. Customers have reported increased CRM adoption, improved data quality, and higher close rates by up to 20%. The platform’s impact is significant for field sales teams, often underserved by existing tools designed for desk-based users. Donna's capabilities enable sales professionals to leverage commute time and customer interactions more productively. This funding will facilitate Donna’s product development and extend its reach across Europe and the United States, targeting companies such as ABB, Atlas Copco, and Luminus.