Hypefy AI raises $7.2M Series A to automate global influencer campaigns

Hypefy AI, a European startup based in Croatia, has secured $7.2 million in Series A funding to enhance its AI-powered influencer marketing automation platform. This significant investment, led by AYMO Ventures with participation from existing investors, underscores the growing demand for efficient digital campaign execution. The funding will be instrumental in scaling Hypefy AI's operations and furthering its product development, addressing the persistent manual challenges within the influencer marketing industry. The platform aims to revolutionize how brands manage influencer collaborations by automating critical, often time-consuming, operational tasks. Hypefy AI's comprehensive solution handles everything from initial creator discovery and outreach to complex processes like contracting, content review, performance tracking, and payments. This end-to-end automation allows brands to maintain strategic oversight on campaign briefs and budgets while significantly reducing the manual effort involved, facilitating more efficient launches across diverse global markets. This funding round positions Hypefy AI to solidify its role in the global creator marketing landscape, empowering brands like NIVEA, Unilever, and PepsiCo to execute thousands of campaigns across 43 countries. The company's success, despite originating outside traditional adtech hubs, highlights the potential for European innovation in the digital marketing sector. Future expansion plans include strengthening its presence in key markets across Europe and the United States, aiming to become a category-defining technology.