The EU says autoplay and infinite scroll are illegal. Meta has until it responds to disagree.

The European Commission has issued preliminary findings against Meta, alleging that Facebook and Instagram are designed to be addictive, a development that could have significant implications for how social media platforms operate within the EU. This move signals Brussels' continued efforts to regulate the digital space and protect users from potentially harmful design practices. Meta now has an opportunity to present its case before a final decision is made, which could lead to substantial fines. The findings specifically target features such as autoplay videos and infinite scroll, which the Commission believes contribute to addictive user behaviour. While the article hints at a potential fine of up to 6% of Meta's global annual revenue, based on its 2025 turnover of approximately $201 billion, specific details regarding the scale of these potential penalties are pending further deliberation. The investigation falls under the purview of the Digital Services Act (DSA), a cornerstone of the EU's digital policy framework. This action affects millions of European users who engage with Meta's platforms daily, raising broader questions about user well-being and platform responsibility. The outcome of this investigation could set a precedent for other large digital platforms operating within the EU, potentially influencing the design of future online services and strengthening the EU's stance on digital sovereignty and user protection. The Commission's next steps will be closely watched by both the tech industry and consumer advocacy groups.