Ranketta receives €1M to improve e-commerce brand performance in AI search

Czech-based AI visibility platform Ranketta has secured €1 million in pre-seed funding, spearheaded by Lighthouse Ventures, to enhance brand performance in AI search results. This funding injection arrives at a critical juncture, as consumer reliance on AI-powered search for purchasing decisions rapidly increases. The platform aims to help brands navigate the evolving digital landscape and maintain visibility in AI-driven search environments. Ranketta's technology provides brands with insights into their AI search presence by measuring and improving visibility in AI-generated answers. The platform tracks brand mentions and product appearances across various AI tools, including ChatGPT and Gemini. It offers data-driven recommendations to improve placement, showing how products are recommended and suggesting content adjustments to influence rankings. This platform directly impacts direct-to-consumer (D2C), e-commerce, and B2B brands by offering a clearer view of their performance in AI search. It enables them to compete effectively in the AI-driven discovery landscape. Since its launch two months ago, Ranketta has already onboarded over 20 European brands. The new funding will fuel Ranketta's expansion across Europe, entry into the US market, and team growth. The company also plans to advance integrations with e-commerce platforms like Shopify. This strategic move underscores the growing importance of AI in e-commerce and the need for tools that help brands adapt to the changing search landscape.