Stockholm-based prevention-first pet InsurTech Lassie fetches €63.2 million in Series C funding

Stockholm-based Lassie has secured €63.2 million in Series C funding, signaling a significant investment in its AI-driven, prevention-first pet insurance model. This substantial capital injection will fuel the company's ambitions to expand its operations across Europe and accelerate its growth trajectory. The funding round, which saw participation from prominent investors like Balderton Capital and Felix Capital, underscores a growing investor confidence in innovative digital solutions within the pet care sector. Lassie's strategy centers on leveraging artificial intelligence to offer proactive health recommendations and personalized insurance plans, moving beyond traditional reimbursement models. This approach aims to address the increasing demand from pet owners who view their animals as family members and are willing to invest in their long-term well-being. The company's unique pricing model, integrating real-time data with a preventive focus, allows for market-specific adaptation and enhanced customer value. The broader European pet insurance market is experiencing robust investment, with nearly €255 million allocated across various companies in 2025 alone. Competitors like Dalma and Napo are also actively seeking funding to enhance their offerings, with Dalma focusing on direct payment systems and e-commerce, and Napo bolstering its AI and automation capabilities. This trend highlights a dynamic digital transformation within the pet care industry, driven by technological advancements and evolving consumer expectations for holistic well-being solutions.