Reflow launches following a $15M+ seed round focused on operational visibility for enterprises

Reflow, a new platform focused on providing enterprises with granular operational visibility, has successfully secured over $15 million in seed funding. This significant investment is earmarked for advancing its technology, particularly in the realm of workflow and AI automation intelligence, and to expand its market reach. The launch addresses a growing challenge for businesses integrating AI: a deficit in understanding the underlying processes that generate outcomes, hindering efficient scaling and AI impact assessment. The core of Reflow's offering lies in its ability to make operational work observable without intrusive time tracking or self-reporting. By converting system-level activity into structured data, the platform provides real-time insights into how work flows across people and systems. This allows organizations to pinpoint specific workflows ripe for automation and accurately measure the success of those initiatives, a crucial capability for mid-market and enterprise clients managing high-volume, computer-based tasks. This focus on system-level observability, rather than individual monitoring, positions Reflow as a privacy-conscious solution for functions like customer support, accounting, and legal. The platform is designed to empower informed decision-making around automation and process optimization, thereby enhancing operational efficiency and resource allocation. Early adopters have already reported significant improvements in understanding their operational capacity and identifying key areas for AI-driven enhancements.