Spanish startup Uxia lands €1 million to develop synthetic-user technology for product teams
Barcelona-based startup Uxia has secured nearly €1 million in funding to develop its AI-driven synthetic-user technology, marking a significant step in the evolution of user experience (UX) testing within the European tech landscape. The pre-Seed round, led by Abac Nest Ventures, reflects a broader trend of investment in AI-enabled B2B SaaS solutions across Europe, particularly in Spain, hinting at the potential for European digital sovereignty in AI-driven tools. The funding will support product development, talent acquisition, and international expansion, enabling Uxia to compete in the growing market for innovative UX solutions. The funding round includes €750,000 in equity and an additional Enisa loan, bringing the total to approximately €1 million. Angel investors, including Javier Darriba (co-founder of UserZoom) and William Leppard (Director of AI at Oracle), have also contributed to the round. Uxia's technology focuses on automating user testing by generating synthetic user profiles that test product designs, providing feedback in minutes. This approach aims to reduce the time and costs associated with traditional user testing methods, accelerating the product design and launch cycle. Uxia's solution targets product designers and managers, offering them a faster and more accessible way to validate their designs. The company's technology has the potential to impact various industries by streamlining the UX testing process. This injection of capital into Uxia is part of a larger wave of investment in European AI-driven B2B SaaS, with similar companies also attracting funding in 2025. This points to sustained investor interest in AI-powered enterprise software across multiple sectors.
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