TeamFeePay announces £9M funding round and European expansion plans
Belfast-based sports technology company TeamFeePay has secured £9 million in equity funding, signaling significant expansion plans within Europe. The investment, led by YFM Equity Partners and the Investment Fund for Northern Ireland, will fuel the company’s growth and enable it to broaden its footprint in the European market. This move underscores the ongoing trend of European investment in innovative tech solutions designed for specific niche markets. Founded in 2021 by Liam McStravick, TeamFeePay offers a software platform that streamlines administrative tasks for grassroots football clubs and coaches. The platform assists with fixture planning, training sessions, and event management, freeing up coaches to focus on player development. The company aims to create up to 75 new jobs over the next two years across the UK and Europe within sales, marketing, and product development. The funding will allow TeamFeePay to expand its reach across the UK and Europe, modernizing the operational aspects of grassroots football. By reducing administrative burdens, the platform supports clubs in operating more efficiently and sustainably. This investment highlights the growing importance of digital tools in supporting sports organizations and reflects a broader digital transformation across various sectors. TeamFeePay's expansion strategy includes increased on-the-ground presence and further investment in technology to enhance its services. The company's growth aligns with the broader goal of leveraging digital solutions to enhance efficiency and productivity in European sports.
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