Commission opens investigation into potential Digital Markets Act breach by Google in demoting media publishers' content in search results

The European Commission has launched an investigation into Google's practices, specifically examining whether the tech giant is demoting media publishers' content in search results, potentially violating the Digital Markets Act (DMA). This inquiry focuses on Google's "site reputation abuse policy" and how it impacts publishers' ability to monetize their content and conduct legitimate business operations. The investigation signals the EU's continued commitment to regulating digital platforms and ensuring fair competition in the online space. The Commission's probe centers on Google's policy of demoting news media and other publishers' websites within Google Search results when they include content from commercial partners. This policy is designed to combat practices that allegedly manipulate search rankings. The investigation will assess if this practice infringes upon publishers' freedom to innovate and collaborate with third-party content providers. This investigation affects news media and other publishers who partner with commercial entities and rely on Google Search for traffic. The outcome could significantly impact how publishers monetize their content and engage in partnerships. The DMA aims to ensure a level playing field for businesses online. The initiation of proceedings does not imply any pre-determined conclusions, but rather indicates the Commission's intention to delve deeper into the matter. This investigation underscores the EU's proactive stance in enforcing the DMA and its broader commitment to digital market regulation.