Luna Systems raises €1.5M to bring AI rider assistance to cycling and motorcycles

Luna Systems, a Dublin-based AI company, has secured €1.5 million in funding to bring its AI-powered Advanced Rider Assistance Systems (ARAS) to the cycling and motorcycle markets. This investment marks a significant shift from their previous focus on e-scooter technology, reflecting a strategic pivot toward addressing the growing need for enhanced safety in cycling and motorcycling. The move highlights the potential of European AI firms to innovate in mobility solutions. The funding will facilitate the launch of a new AI safety camera hardware portfolio. Luna Systems, originally founded in 2020 at Dublin City University, will initially release a rear-facing camera for cyclists. Future product launches in 2026 will include a dual AI camera system designed for integration by e-bike and motorcycle manufacturers, providing features like collision warning, blindspot detection, and headway monitoring, all paired with a connected smartphone app. The primary goal of Luna Systems is to make cycling safer and encourage broader adoption. The company aims to bridge the gap between existing infrastructure and safety needs through the use of technology, tackling the fear of accidents that often prevents people from cycling. The ARAS technology will offer real-time situational awareness, using visual and audio warnings to alert riders to potential hazards in the surrounding environment. Building on the technology originally developed for shared e-scooters, the expansion into cycling and motorcycling demonstrates the adaptability of European tech startups. As ADAS technology advances for cars, Luna Systems anticipates ARAS systems becoming commonplace on bikes and motorcycles in the coming years. This also positions Luna Systems to explore partnerships with original equipment manufacturers (OEMs).