With 300k add-to-cart events, Paris-based Dialog secures €3.7 million round to scale its AI shopping agent

Paris-based startup Dialog has secured €3.7 million in a Seed round to develop AI agents designed to enhance the e-commerce experience. The company’s focus is on creating AI agents trained on brand data capable of selling products on e-commerce websites and through other AI platforms like ChatGPT and Gemini. This investment signals growing interest in AI-driven solutions to modernize the online shopping experience. The Seed round was led by Galion.exe, with participation from Kima Ventures and other investors, including executives from Criteo and Hugging Face. Dialog's AI agents are designed to integrate with major e-commerce platforms, offering a more conversational and personalized shopping experience, and they are already in use by over 300 e-commerce brands. The startup's AI technology has reportedly tripled the conversion rate of visitors who interact with it. This funding round reflects a broader trend of investment in AI-driven tools that are reshaping e-commerce across Europe. Several other European startups also announced funding rounds in 2025, including Merx, TopK, Peec AI, and Dalton, all focusing on AI-enabled search, conversational tools, and website conversion technologies. These investments aim to address the changing needs of consumers who increasingly rely on AI to research and compare products before making purchases. The shift towards conversational AI in e-commerce suggests a significant change in how consumers interact with brands online. As consumers become accustomed to using AI to research and compare products, brands must adapt to stay competitive. Dialog's approach aims to provide a more intuitive and personalized shopping experience, potentially leading to increased sales and brand loyalty.