Berlin’s TravelTech startup Swifty joins Revolut to enhance AI-driven travel and lifestyle experiences

Revolut, the UK-based financial technology giant, has acquired Swifty, a Berlin-based startup specializing in AI-powered travel solutions. This strategic move aims to enhance Revolut's existing loyalty and lifestyle products for its global customer base, signaling the growing integration of artificial intelligence within the fintech and travel sectors. The acquisition highlights a trend of financial platforms expanding into travel and lifestyle services through AI applications. Swifty's AI technology will be integrated into Revolut's offerings, focusing on personalized and seamless experiences for its 65 million customers. The startup, which was founded in 2023 and incubated at Lufthansa Innovation Hub, provides an AI assistant that automates travel planning, booking, payment, and invoicing via a chat interface. Swifty was also a finalist in the 2023 FutureTravel Pitch Competition. The acquisition of Swifty by Revolut exemplifies the convergence of Fintech and TravelTech, with AI playing a central role in bridging finance and travel experiences. This follows a trend of travel and lifestyle startups in Europe integrating AI to enhance services. The move allows Revolut to strengthen its position at the intersection of finance, AI, and lifestyle, offering AI-driven travel solutions to its expansive user base. This acquisition aligns with broader market trends and could set a precedent for other fintech companies in Europe. These developments may contribute to a greater push towards European digital sovereignty by providing alternatives to the US Big Tech services.
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