Rookoo, out of Belgium, raises €900k to help the global event industry escape administrative chaos
Rookoo, a Belgian startup specializing in digital solutions for the event and hospitality industries, has secured €900,000 in a recent funding round. This investment signifies growing interest in automating administrative tasks and improving operational efficiency within the sector. The company aims to leverage the new capital to expand its platform and develop advanced modules focused on pricing optimization, capacity management, and data-driven insights. Rookoo's platform focuses on creating "digital colleagues" to handle administrative burdens. Investors in this round include notable figures from the Wintercircus, and KBC Innovation Banking and PMV supported the round. Their platform currently provides intake, categorization, and communication automation, and the new funding will help them add pricing optimization and capacity management. This funding aligns with a broader trend of investment in hospitality-focused technology across Europe. Other startups, such as Austria's Chatlyn, the Netherlands' Toppi, and the UK's Nory, have also recently secured significant funding to develop AI-driven solutions. With these investments, approximately €78.9 million has moved into hospitality-focused technology in Europe. Rookoo, founded in 2024, is used by event venues such as Wintercircus Ghent and Tour & Taxis. The company’s focus on using technology to reduce administrative overhead could provide a competitive advantage to European event and hospitality businesses, contributing to their digital transformation.
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