Demoboost closes €2.8M to turn product demos into revenue intelligence
Warsaw-based Demoboost has secured €2.8 million in funding to enhance its platform for generating revenue intelligence from B2B software product demonstrations. This investment highlights a growing trend in the software industry towards optimizing sales processes through data-driven insights. The funding round, co-led by Digital Ocean Ventures and Rafał Brzoska’s family office RIO, with participation from B-Value, will fuel further product development and international expansion for the company. The challenges in B2B software sales, characterized by lengthening sales cycles and declining conversion rates, necessitate innovative solutions to improve efficiency. Demoboost's platform addresses the disconnect between buyer expectations for flexibility and the often rigid nature of traditional sales journeys. By enabling the creation, personalization, and independent exploration of product demos, Demoboost helps B2B software companies streamline their sales efforts and reduce the time presales teams spend on repetitive tasks. Demoboost differentiates itself by treating product demos as a rich source of behavioral data. The platform tracks user interactions with demo content, generating actionable insights that inform sales strategies and improve conversion performance. This revenue intelligence approach empowers sales teams to prioritize opportunities and allocate resources more effectively. The company plans to invest further in AI-driven demo creation and revenue intelligence capabilities, alongside expanding its team.
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