Málaga’s Magnific launches €10 million fund to help creative teams turn AI experiments into production-ready campaigns

Málaga's Magnific, a prominent AI platform for creative professionals, has launched a significant €10 million fund aimed at empowering businesses to integrate artificial intelligence into their core marketing and advertising operations. This initiative underscores a growing trend in Europe towards leveraging AI to enhance creative output and operational efficiency for small and medium-sized enterprises (SMEs) and larger creative teams. The fund signals a commitment to fostering European digital sovereignty by providing accessible AI solutions tailored for production-ready campaigns. The Magnific Fund offers substantial financial and technical support, including a 30% discount on its Magnific Business plan for the first year and additional savings on credits. Successful applicants will gain access to comprehensive training programs, such as an AI Marketing Playbook and specialized webinars, designed to facilitate the adoption of AI workflows. Personalized onboarding is also provided for teams of 30 or more seats, assisting in brand kit setup and collaborative environment deployment to streamline campaign asset generation, product imagery, and localized content. This program directly addresses the escalating pressure on creative teams to produce higher volumes of diverse content efficiently while maintaining brand consistency and quality. By facilitating the transition from AI experimentation to integrated production lines, Magnific aims to enable European and UK businesses to scale campaigns, create product visuals, and adapt content for multiple markets without the associated complexities or increased production costs. This initiative also aims to equip companies with the tools to rapidly generate marketing materials, from packaging designs to multi-language advertising and animated brand assets.