Noahs raises €1.9M to power its expansion to 600 digitised food locations by 2026

Copenhagen-based food-tech company Noahs has secured €1.9 million in new funding, with a pre-money valuation of €6.5 million. The company aims to transform service stations, convenience stores, supermarkets, and travel hubs into modern food destinations through digitization. This funding injection highlights the growing importance of technology in the retail food sector, which is increasingly driven by consumer demand for convenience and digital solutions. Noahs' platform enables global retailers to enter the digital food economy with minimal investment and labor. The system features a plug-and-play omnichannel system, integrating various ordering methods such as kiosks, apps, and QR codes into a centralized cloud-based point-of-sale system. This unified system allows retailers to digitize their operations and integrate multiple food brands simultaneously, streamlining revenue reconciliation and business intelligence. This digital transformation impacts the retail sector by enabling stores to offer restaurant-quality meals and adapt to changing consumer behaviors. By leveraging AI and automation, Noahs helps retailers meet the rising demand for convenience and zero-human interaction experiences. The company plans to expand its presence to 600 digitized food locations by 2026, demonstrating its ambition to reshape the food landscape. The company's approach addresses the challenges faced by retailers, such as the decline in fuel sales and the need for fresh food offerings. By providing a scalable digital solution, Noahs is positioning itself at the forefront of the food-tech revolution, facilitating a shift towards digitized, high-volume food production integrated into retail spaces.