Nestlé, PepsiCo and L’Oréal among brands using Dragonfly AI as it raises €5.7 million for predictive AI

Dragonfly AI, a London-based innovator in AI-powered creative testing, has secured €5.7 million in a funding round led by 24Haymarket. This investment underscores the growing European appetite for AI technologies that enhance creative effectiveness, with Dragonfly AI's neuroscience-led approach setting it apart. The company aims to integrate its predictive algorithms directly into the workflow of major global brands. The platform distinguishes itself by predicting how audiences will perceive, feel, and remember creative content before its launch, offering insights into attention, emotion, and memory. Notably, Dragonfly AI operates without reliance on training data, thereby avoiding the biases often found in generative AI models. This capability has led to its adoption by major FMCG brands such as Nestlé, PepsiCo, and L’Oréal, signaling a significant stride in applied AI for marketing. This funding round aligns with broader European investment trends in AI, particularly in the UK, which has seen other startups like Wonder and a different entity named Dragonfly secure substantial funding for AI content generation and decision-making tools. The €5.7 million for Dragonfly AI highlights a sustained, albeit measured, investment in European AI tools that span creative, content, and enterprise applications. The company's unique focus on neuroscience-driven creative effectiveness reinforces the UK's position as a key player in this evolving digital landscape.