Backed by Reddit and and Lyft Founders, Danish startup Jabbr.ai raises €4.3 million to bring transparency to combat sports

October 17, 2025 at 03:30 PM UTC
EU-Startups
Original: EN
Backed by Reddit and and Lyft Founders, Danish startup Jabbr.ai raises €4.3 million to bring transparency to combat sports

Danish startup Jabbr.ai, an AI analytics innovator for combat sports, has secured €4.3 million in Seed funding, marking a significant development in European sports tech. This funding round, backed by investors including Alexis Ohanian (Reddit), John Zimmer (Lyft), and Josh Buckley, underscores growing interest in AI-driven solutions within the sports industry, a key aspect of European digital transformation. Jabbr.ai's platform provides a plug-and-play streaming and live-scoring solution, utilizing AI for real-time scoring, automated highlights, and overlay graphics. The company's technology, "DeepStrike," tracks movements, delivering analytics and transparent judging, offering an alternative to traditional methods. The Seed round follows other significant investments in European sports tech, with examples including ReSpo.Vision (€4.2 million) and ScorePlay (€12.5 million). This investment reflects a broader trend of leveraging AI and computer vision within the European sports sector. The funding is also another indication of European digital sovereignty through its focus on AI-driven services. The emergence of such companies reflects a focus on integrating cutting-edge technology to enhance sports analysis and media management across the continent. With the backing of prominent investors, Jabbr.ai is positioned to expand its technological capabilities. The company aims to become a leading OS for combat sports, bringing advanced AI to an industry that has lagged behind in technological adoption.

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Publication: EU-Startups
Published: October 17, 2025 at 03:30 PM UTC
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