Electronics brands including Apple and PlayStation turn to subscriptions as Raylo secures €34.5 million

**European Electronics Brands Embrace Subscription Models Amidst Significant Funding Rounds** The European tech landscape is witnessing a significant shift as major electronics brands, including LG, are increasingly adopting subscription-first models for their products, moving beyond traditional one-time sales. This trend is underscored by London-based Raylo, a specialist in subscription infrastructure for electronics, which has successfully secured €34.5 million in a funding round led by Citibank and supported by existing investor NatWest. This capital injection, combining equity and debt financing, is earmarked for expanding Raylo's service across new device categories and bolstering its international market presence, including a planned US launch. Raylo's platform facilitates a circular economy approach by offering consumers more accessible, affordable, and flexible access to electronics, such as LG's TV and audio products. This partnership with LG, which allows UK customers to subscribe to devices with the option to upgrade as new technology emerges, highlights a broader industry pivot. The funding also comes at a time when investment in subscription-based and circular access models is demonstrating steady, albeit uneven, growth across Europe, with other companies like Juo and GIN e-bikes also securing capital for similar initiatives. This burgeoning trend of subscription-based device access not only benefits consumers through increased choice and financial flexibility but also empowers established brands to transition towards more predictable, recurring revenue streams. By providing end-to-end subscription infrastructure, including credit risk technology and lifecycle management, Raylo enables brands to foster customer-centric business models. With over €207 million raised to date and partnerships with global leaders like Apple and PlayStation, Raylo is positioning itself as a key enabler of this digital transformation in the European electronics sector.