“Which AI models recommend us?”: Searchable raises €3.4 million to help teams understand their brand in the AI age

London-based startup Searchable has secured €3.4 million in pre-Seed funding, valuing the company at €34 million. This investment round, led by Freestyle VC, reflects a growing trend of European startups focusing on AI-driven marketing solutions. Searchable aims to help brands understand their visibility on AI search platforms like ChatGPT and Perplexity, which represents a shift from traditional marketing strategies. Searchable's platform offers real-time insights into how brands are ranked and recommended by large language models (LLMs). The tool monitors brand visibility across various conversational AI platforms, providing actionable recommendations to improve it. Its features include direct integration with Google Analytics and Search Console, as well as the ability for marketers to ask questions in plain English, for instance, what AI models recommend a brand. This funding underscores a shift towards AI-first marketing, with early clients reportedly experiencing significant improvements in AI visibility and reduced SEO workload. The company’s soft launch generated significant recurring revenue immediately, attracting global clients from established US competitors. Searchable's focus on AI-driven search positions it within a growing group of companies building innovative AI marketing tools. This investment builds on prior activity in this space, as Berlin-based Peec AI recently raised €18 million in a Series A round for its AI-powered brand visibility platform. Paris-based Massive Dynamic also secured €3 million to automate digital marketing operations, demonstrating the rapid growth and investment potential of AI in digital marketing within Europe.