Cowboy seals majority-stake deal with ReBirth to restart production and stabilise operations
Brussels-based e-bike company Cowboy has finalized a deal with ReBirth Group Holding SA, a French mobility group, securing a majority stake in Cowboy through new capital and reinvestment. This agreement marks a crucial turning point for Cowboy, merging its design, software, and product capabilities with ReBirth's industrial strength, aimed at stabilizing production and ensuring long-term sustainability. The partnership signifies a strategic shift in the European e-mobility sector, with a focus on operational improvements and market expansion. The transaction involves new capital from ReBirth and reinvestment from existing shareholders, totaling €15 million, in addition to converting legacy obligations into equity. Cowboy is undergoing a complete financial restructuring with its primary lender, resulting in a stronger balance sheet. Production is set to restart at Cowboy's French assembly facility, with a production plan of over 1,500 bikes in January. This deal has significant implications for Cowboy's 80,000+ riders, ensuring continued support for existing bikes and the ongoing recall program. The integration with ReBirth enables greater production efficiency, cost optimization, and shared innovation. This move enhances Cowboy's operational capacity, allowing for shorter lead times and improved customer service, reflecting a stronger foundation for the brand. Looking ahead, the partnership aims to leverage ReBirth's retail and service network to expand Cowboy's market presence. The integrated supply chain and industrial leverage will help Cowboy achieve stable, large-scale production and sustainable profitability. The focus is on rebuilding trust with customers by delivering consistent support.
To provide multilingual access, this article summary was automatically generated.
Source Information
European Alternatives You Might Like
Mangopay
Mangopay is a payment infrastructure provider specializing in payments for marketplaces and platforms. It offers virtual wallet technology for managing funds, enabling features such as split payments, multi-currency support, and KYC/AML compliance. Key functionalities include automated payouts, transaction monitoring, and customizable payment flows. This service is primarily aimed at businesses that manage marketplaces, crowdfunding platforms, and sharing economy models and require complex payment solutions. Mangopay distinguishes itself by offering a flexible and scalable payment solution specifically designed for platform-based business models, allowing them to control cash flows and streamline payment processes.
Scaleway
Scaleway is a European cloud computing provider offering a range of services, including servers, storage, and networking solutions. Key features include bare metal servers, virtual machines, object storage, and managed Kubernetes. It's suitable for developers, startups, and businesses seeking cloud infrastructure for web applications, data storage, and various other workloads. Scaleway distinguishes itself through competitive pricing and a focus on European data sovereignty, with data centers in France and the Netherlands.