Lassie closes $75M to scale pet care services across Europe
Stockholm-based Lassie has secured $75 million in Series C funding, signaling a significant push to scale its unique prevention-focused pet insurance model across Europe. This investment underscores the growing European pet care market and Lassie's innovative approach, which differentiates it from traditional insurance providers. The funding round was supported by prominent investors, including Balderton Capital and Felix Capital, validating Lassie's strategy centered on automation and proactive pet health. Lassie's model integrates insurance with preventative care through a user-friendly app, leveraging AI for streamlined operations and enhanced customer experience. The platform offers localized insurance products, educational content, and incentives for preventive actions, aiming to improve long-term animal well-being. This approach contrasts with traditional insurers, which often rely on more manual processes. This expansion is poised to impact European pet owners and the broader pet care industry, particularly in markets where pets are increasingly viewed as family members. Lassie's investment in AI-supported claims processing and preventive health capabilities, including rapid claims resolution in Germany, aims to address rising veterinary costs and the limitations of reactive insurance. The company is also forging strategic partnerships, such as with Lidl Plus and Tractive, to embed its services within broader pet care ecosystems.
Curated and translated by Europe Digital for our multilingual European audience.
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