Hamburg-based one.five raises €14 million to solve the product-market-fit problem in packaging
Hamburg-based AI startup one.five has secured €14 million in Series A funding to expand its AI-powered platform aimed at optimizing packaging product development. The company’s core focus is solving the product-market-fit challenge, which frequently leads to packaging products failing before market launch. This funding round, led by Dr. Hans Riegel Holding, will enable one.five to scale its proprietary technology and data foundation. One.five’s platform, known as the "Product Market Fit Compass," leverages AI to analyze and optimize the packaging development process. The platform translates critical success factors, such as technical performance, regulatory compliance, cost, and consumer acceptance, into data-driven requirement profiles. This approach allows packaging developers to create market-ready solutions efficiently, targeting the significant problem of wasted R&D spending in the industry. The impact of one.five's technology is substantial, especially in a sector facing sustainability pressures and high rates of product failure. The platform aims to reduce the estimated 60% of R&D spending that goes towards unsuccessful packaging products. By focusing on market viability from the outset, the company aims to help manufacturers approach brand owners more strategically and increase internal material development efficiency. Looking ahead, one.five plans to use the new funding to scale its platform, generate additional proprietary data, and expand to new customer groups. In 2025, the company introduced alternative packaging solutions developed using its own AI platform. This expansion and innovation demonstrates the company's commitment to improving the packaging supply chain and driving a more sustainable future.
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