Complir raises €1.7M to help retailers manage global compliance with AI infrastructure

Copenhagen-based Complir has secured €1.7 million in pre-seed funding to help retailers manage global compliance using AI infrastructure. The company aims to address the increasing complexities of international regulations, a growing challenge for businesses expanding their product lines across borders. This investment highlights the rising importance of digital solutions in navigating complex regulatory landscapes, especially for European retailers. Complir's platform consolidates product data and utilizes AI to automate crucial compliance workflows, including labeling, testing, and regulatory monitoring. The platform offers a unified view of each product, helping teams identify risks earlier and accelerating market-access requirements. This allows retailers to expand product lines and enter new markets without significant delays caused by cumbersome compliance processes. The implications of this development are significant for retailers seeking global expansion and operational efficiency. By leveraging AI-powered solutions, companies can enhance their competitiveness and ensure compliance with evolving regulations, especially in Europe where digital policies are rapidly changing. This will also strengthen European retailers' abilities to export safe and compliant products worldwide. Complir plans to use the new funding to enhance product development, expand coverage across product categories, and strengthen integrations with essential systems. This will support its expansion into additional EU markets, further solidifying its role in assisting European retailers.