With users reporting 24% productivity gains, Lative secures €6.4 million to scale its AI-driven sales planning tool
Dublin-based Lative, an AI sales planning platform, has secured €6.4 million in funding to enhance its product development and expand its market reach. This investment signals growing interest in AI-driven tools aimed at streamlining commercial operations within the European tech landscape. The platform focuses on providing real-time visibility and data-driven insights to sales teams. The funding round was co-led by Act Venture Capital and Senovo VC, with additional backing from Elkstone, Enterprise Ireland, and others. Lative's platform helps sales teams move away from manual spreadsheet-based planning, offering a unified, cloud-based solution. Early users have reported a 24% increase in sales productivity, highlighting the potential impact of AI-driven sales tools. This investment underscores a broader trend of European venture capital flowing into AI-powered sales solutions. The platform aims to impact sales planning and execution teams by offering real-time visibility to identify and address problems before they become significant issues. Lative's solution allows businesses to make data-driven decisions and optimize resource allocation. Lative, founded in 2022, is one of several companies in Europe receiving investment for similar AI-driven sales tools. Other companies mentioned include Remuner, Bizzy, and Spiich Labs, indicating a competitive and active market segment. The company focuses on the European market, which is experiencing an increase in investments for AI-driven sales solutions.
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