Kime raises €2M to turn AI search into a transparent analytics dashboard

Copenhagen-based AI SaaS company Kime has secured €2 million in pre-seed funding to address the growing challenge of brand visibility within the rapidly evolving landscape of AI-driven search. This funding, led by PSV Tech with participation from Nordic Makers and angel investors, highlights the increasing importance of understanding how brands are positioned in AI-generated responses, a shift that significantly impacts consumer decision-making. As AI assistants become a primary entry point for online queries, traditional search engine optimization (SEO) is giving way to generative engine optimization (GEO). Kime's platform offers a solution by providing detailed analytics on brand representation across major AI platforms. This includes tracking which brands are cited, their sentiment, relative positioning, and the underlying sources used by large language models. With early commercial traction, including numerous product demonstrations with marketing leaders and the development of an agency-focused module, Kime is demonstrating a clear market need for this specialized analytics. The platform currently provides dashboards for brand visibility, competitor benchmarking, and source analysis across various industries and through agency partnerships. The implications of Kime's technology are significant for brands and marketing professionals navigating the future of digital engagement. As AI assistants become more integral to consumer purchasing journeys, understanding and optimizing brand presence within these generative engines is crucial for maintaining market share and influencing consumer behavior. This development signals a broader trend toward specialized tools for managing brand reputation and visibility in an AI-centric digital environment. Kime's future plans to expand its platform into a comprehensive AI marketing layer aim to provide businesses with a centralized solution for managing their presence as the AI assistant market continues to diversify.