Sort A Brick launches world’s first AI-powered LEGO sorting system

Lithuania-based Sort A Brick has launched the world's first AI-powered system for automated LEGO brick sorting, a development that could revolutionize the reuse and upcycling of the popular toy. This initiative addresses the growing demand for sustainable consumption and the need for efficient processes in the second-hand toy market. The company is seeking €3 million in its next seed round to expand operations. The new system employs custom hardware, software, and proprietary AI to identify and sort over 25,000 unique LEGO bricks across 4,000 shapes and 40 colors with over 99% precision. It can match recognized bricks to over 10,000 unique LEGO sets, and the system can process approximately 1,000 parts per hour, a significant improvement over manual sorting. Sort A Brick's system can also process three times the volume per hour while requiring less than a tenth of the human labor. This innovation benefits both consumers and the environment by providing access to sustainable play options and reducing waste. By efficiently sorting and repackaging used bricks into build-ready sets, the technology saves time and money. The secondary LEGO market has outpaced retail over the past five years, reaching approximately €1 billion in 2024, indicating substantial demand for used toys. Sort A Brick's technology aligns with the broader trend towards circular economy solutions, moving the industry closer to closed-loop use. The company plans to introduce a next-generation conveyor that will operate at 20 times the speed of the current one, to further refine its capabilities.